5 Benefits of Starting a Business Blog

Almost all businesses have a website. However, just having a website won’t make your business stand out. Starting a blog gives your business an online presence, attracts new customers and gives you a platform to communicate with existing customers.

 If you are still uncertain about whether you should start a blog, consider these benefits:                                             

                    1. You communicate with your customers about your business.

A blog is a great way to keep your customers in the loop. A website allows for more detailed, practical information, but a blog will enable you to share updates. You can talk about new products and services, industry trends, company culture, and more.                                         

                    2. You drive traffic to your website.

As you start writing for your business blog, consider the types of questions your customers may ask. By writing content that directly speaks to the customer, you are improving your ranking on Google. Writing posts with SEO (Search Engine Optimization) in mind will rank you higher on search engines. In may not be an overnight process, but with patience and tenacity, you will reap the rewards.                                                                                                                                     

                    3. You can get feedback from your customers.

Not only will a blog give you a chance to communicate with your customers, but they can also share with you. Blogs allow your customers to leave comments, ask questions, and offer feedback. Also, you benefit from another type of feedback by reviewing your blog’s Google analytics. You can use this resource to figure out the content customers are drawn to and how long they stay on your website, for starters.

                    4. You build your email audience.

It isn’t always easy to convince people to give you their email address. So, by starting a blog for your business, you give your customers an incentive to sign up. You can also use your email newsletters, which contain blog updates, as a sales funnel to draw customers towards purchasing products or services.

                    5. Blogs give you things to share on social media.

Whenever you write a blog post, you can share that article to social media, such as LinkedIn, Twitter, or Facebook. This type of exposure on social media will do far more to draw in the customer than simply directing people to your website. You can also use the content in a blog post to generate social media content. 

If you don’t consider yourself a writer, blogging can seem like a challenge. However, it isn’t as hard as it may look, especially when you think how much the benefits outweigh the difficulties. If you want ways to reach your customers, and draw in new ones, start your blog today.