8 Simple Steps To Optimize Your Facebook Ads

Here’s a million-dollar question: What is the best way to optimize Facebook ads? The platform is arguably one of the best places to market your content, grow an audience, and drive more sales to your business. It’s a surefire place to reach a wider range of potential customers, but also a very competitive space.


If you want the ads of your business to attract consumers, you’ll want to make sure you know how to optimize Facebook ads. Statistics show that 2.7 billion users are active on Facebook on a monthly basis, but as a result, roughly 93% of social media marketers make use of Facebook ads – making it one of the most competitive platforms on the internet.


But it isn’t a matter of high risk, high reward. It’s a matter of having the right skillset and mindset when creating your Facebook ads so you can maximize their potential. Where should you start?


Whether you’re a natural at creating ads and know how to optimize your Facebook ads or have never created one before, this blog can benefit your business as we take a closer look at 8 simple steps to optimize Facebook ads that anyone can implement into their ad strategy to make the most of each and every ad.



  • Know Where To Place Your Ads



When creating Facebook ads, you’re prompted with the option to choose where you want your ads to appear. For example, if you’ve created an ad that’s better optimized to appear on Stories and feeds, you’ll want them to appear there instead of in the suggested videos category.


Another trick many new advertisers will fall for is the feature to also share your ads via Instagram – as you’ll be prompted with the option to choose where you want them to be placed on that platform as well.


The problem is, unchecking the Instagram options will share an often intimidating message that you’ll receive significantly less engagement if you choose not to share your ads on Instagram.


If you haven’t created an ad designed for Instagram and haven’t created a targeting/marketing strategy for that platform, don’t worry about placing your ads there and wasting precious business costs.



  • Create Meaningful Images



When creating engaging ads, one of the key features needed is an eye-catching, meaningful image. If you have a product you’re showing off, make sure it’s being shown off in an appealing, professional way that not only attracts the audience but is created in a way that engages and leaves a lasting impression on them.


Creating a meaningful first impression is key in a world where consumers will simply scroll past content they don’t find appealing within seconds. Make sure your images will catch the viewer’s attention!



  • Define Your Campaign Objective



What do you want your ad campaign to make consumers do? Visit your profile? Your website? More engagement? Whatever the reason, you’ll need to define a clear campaign objective that matches the goals you want to reach and the actions you want consumers to take.


Know who you’re making ads for (target audience), where you want your ads to take consumers to, and when you want your ads to appear.


If you’re creating an ad that showcases a product you want consumers to buy, you don’t want your ad to take them to your profile, but rather your website/product landing page so they can learn more and potentially even make a purchase.



  • Create Urgency – But Don’t Overdo It



There’s a fine line between creating a proper sense of urgency and going overboard so much that you’ll scare consumers off before they even finish viewing the ad you’ve created. For example, if you’re offering a sale on products, make sure you emphasize that.


However, always remember that you’re not creating ads for machines or to show up on the first page of a Google search – you’re advertising to people on the other side of the screen, and those people likely don’t want to feel like they’re money machines.



  • Take Advantage Of Facebook Pixel



Facebook Pixel allows you to see what consumers do after interacting with your ad and visiting your website. With it, you’ll be able to see how many users click your ads and what they do on your web page.


This allows you to see what’s working in your ad campaigns and what may need to be improved. You’ll be able to see how far consumers go in their buyer’s journey process and make adjustments to cater to them so your campaigns will thrive.



  • Know Your Audience



Let’s be honest: if you run a skateboarding shop and want to make ads that attract your target audience, are you really going to want your ads to speak to consumers aged 65 and up?


More power to you if you know some elderly skateboarders, but it’s much more likely that you’ll attract the audience you’re looking for if you choose for your ads to target an audience between the age of 15 – 30. Make sure you know your audience before creating an ad campaign.



  • Don’t Be Afraid To Run Retargeting Campaigns



Sometimes you may not want to run an ad campaign that targets new audience members. Sometimes you may want to run a campaign that targets existing customers and inspire them to make a purchase, and that’s good!


Customer retention is key, and making sure you take the time to focus on existing customers helps build loyalty, not only helping yourself become a reliable source for existing customers but oftentimes letting them organically do the marketing for you by recommending your products/services to others they know.


When running retargeting campaigns, make sure you give the audience a reason to come back to your page. This can range from offering discounts to showing reviews from other happy customers.



  • Mix And Match Your Campaigns



One of the best ways to optimize Facebook ads is to mix and match your campaigns. No customer wants to see the same kind of ad over and over again. In order to not only retain current loyal customers and increase retention but also attract new audience members with different kinds of content.


For example, don’t make 5 back-to-back ad campaigns showing off 5 different customer testimonials – after the first or second one, the audience has probably seen enough.


Instead, consider creating a mix of ads that targets the audience in different ways. Mixing and matching your ad campaigns to cater to your target audience is key when optimizing your ad campaigns for the long run and consistently attracting customers.


Need more help with learning how to optimize Facebook ads? Our team at PalmPons is ready to develop a perfect plan for your business and your target demographic. So get in touch with us today and see how to boost your business together!