Tip 4 Give Consumers an Incentive With Snippets

Tip #4: Give consumers an incentive with Snippets!  Who doesn’t love giving back? Take, for example, TOMS. For every pair of shoes someone buys, a second pair is donated to a child in need.


The company has succeeded without outside investors and has never had to purchase an ad. But, social good isn’t just limited to the “Big Businesses.”




You can offer customers the chance to donate to a cause if they purchase your Snippet. Within the description of the Snippet, you can tell them where the money will go and how much money will be donated. Pick something that either you feel passionate about, or something that affects your local community, such as local animal shelters, local youth sports teams, local schools etc and you can always rotate between several organizations.



According to a recent study, 80 percent of Americans are likely to switch brands, if comparable in price and quality, to one that supports a social cause. Since many of you don’t always have the time to physically be out in the community, use Snippets to boost your awareness and recognition for giving back.



Remember: “Sometimes we are our own worst enemy!”